Primary copy rewrite to put more focus on Noel

index.html

@@ -15,7 +15,7 @@
       href="https://fonts.googleapis.com/css2?family=Source+Sans+3:wght@400;500;600&display=swap"
       rel="stylesheet"
     >
-    <link rel="stylesheet" href="styles.css?version=image-placement-border">
+    <link rel="stylesheet" href="styles.css?version=section-theses">
 
     <script src="https://cdn.jsdelivr.net/npm/gsap@3.15/dist/gsap.min.js"></script>
     <script src="https://cdn.jsdelivr.net/npm/gsap@3.15/dist/ScrollTrigger.min.js"></script>
@@ -120,14 +120,14 @@
                 We begin by noticing what makes a place itself.
               </p>
               <p>
-                A sweeping staircase invites a different gesture from an intimate room. We take
+                A sweeping staircase invites a different gesture from an intimate room. We study
-                our cues from those proportions, textures, and rhythms, letting the character of
+                those proportions and compose installations to suit them, following an
-                the architecture guide what we bring to it.
+                architectural curve or giving a quiet corner a seasonal focal point.
               </p>
               <p>
                 As greenery and light find their place, familiar surroundings take on the warmth
-                of the holidays. Our hope is that entering the room feels both quietly new and
+                of the holidays. We design for that sense of recognition: a room that feels
-                deeply familiar, like returning to somewhere you love.
+                quietly new yet deeply familiar, like returning to somewhere you love.
               </p>
               <a class="editorial-text-link" href="#approach">
                 A closer look <span aria-hidden="true">→</span>
@@ -158,15 +158,17 @@
 
           <div class="approach-content-grid">
             <div class="approach-supporting-copy">
-              <p>
+              <p class="section-brand-thesis">
-                That sense of belonging takes shape in cedar, velvet, brass, and glass. We bring
+                We bring the season to life by hand.
-                their textures together, finding the balance of softness and structure that
-                suits the room.
               </p>
               <p>
-                As a ribbon is tied and light catches an ornament, the arrangement begins to
+                That sense of belonging guides our hands as well as our designs. We build each
-                settle. We work with those small relationships until each detail feels at ease
+                arrangement around the lines of the space, shaping its outline to echo a curve
-                with the next.
+                or frame an opening.
+              </p>
+              <p>
+                As we work, we adjust the balance and spacing of the details, bringing them into
+                a composition that feels at home in the room.
               </p>
               <a class="editorial-text-link" href="#work">
                 Imagine the season <span aria-hidden="true">→</span>
@@ -189,8 +191,9 @@
               <span class="approach-principle-index" aria-hidden="true">I.</span>
               <h3>Texture</h3>
               <p>
-                A branch’s uneven edge beside the smooth curve of glass gives the eye something
+                We select cedar, velvet, brass, and glass for the way their textures meet. The
-                to explore. These contrasts bring depth and a little surprise to the composition.
+                contrast between soft foliage and a smooth ornament gives an installation depth,
+                inviting a closer look.
               </p>
             </article>
 
@@ -198,8 +201,9 @@
               <span class="approach-principle-index" aria-hidden="true">II.</span>
               <h3>Gesture</h3>
               <p>
-                A ribbon tied by hand follows its own soft curve. We leave room for that movement,
+                We shape greenery and tie ribbon by hand, working with the natural movement of
-                so the care of the maker remains in the finished piece.
+                each material. A branch’s curve or a ribbon’s fall helps us find an arrangement
+                that feels relaxed and full of life.
               </p>
             </article>
 
@@ -207,8 +211,9 @@
               <span class="approach-principle-index" aria-hidden="true">III.</span>
               <h3>Atmosphere</h3>
               <p>
-                Seen together, the details create a gentle rhythm across the room. A warm
+                We compose the installation as part of the whole room, considering where the eye
-                reflection leads the eye toward greenery, then leaves it somewhere quiet to rest.
+                is drawn and where it can rest. Light and detail work together to make the space
+                feel warm and welcoming.
               </p>
             </article>
           </div>
@@ -225,11 +230,17 @@
 
           <div class="work-heading-grid">
             <h2 class="oversized-editorial-title animate-header" id="work-title">Gather.</h2>
-            <p class="work-introduction-copy">
+            <div class="work-introduction-copy">
-              Imagine arriving out of the cold to a room lit for the holidays. There is something
+              <p class="section-brand-thesis section-brand-thesis-on-dark">
-              to catch your eye, somewhere to draw closer, and a reason to linger. These are a few
+                We create settings that bring people together.
-              of the moments we imagine as we compose a space.
               </p>
+              <p>
+                Imagine arriving out of the cold to a room lit for the holidays. There is something
+                to catch your eye, somewhere to draw closer, and a reason to linger. We compose our
+                installations with these moments in mind, from the first welcome to the
+                conversations that follow.
+              </p>
+            </div>
           </div>
 
           <div class="work-gallery-grid" aria-label="Imagined holiday settings">
@@ -295,8 +306,8 @@
               <h2 class="client-fit-title animate-header" id="client-fit-title">Your kind of welcome.</h2>
               <p class="client-fit-positioning-copy">
                 Whether you are welcoming guests for a night or bringing family home for the
-                season, your space holds its own rituals. We shape our installations around that
+                season, your space holds its own rituals. We design our compositions around the
-                life, giving the occasion a setting that feels like yours.
+                way you welcome people, giving your gatherings a setting that feels like yours.
               </p>
               <a class="editorial-text-link editorial-text-link-light" href="#contact">
                 Start a conversation <span aria-hidden="true">→</span>
@@ -318,32 +329,36 @@
             <article class="client-fit-category">
               <h3>Luxury hospitality</h3>
               <p>
-                A guest’s first evening away can begin with a sense of welcome. In hotels and
+                We compose entrances and shared spaces in hotels and destination properties
-                destination properties, we bring the season into the spaces people share.
+                around that first moment of arrival. Greenery and light offer a warm welcome,
+                inviting guests to settle into the season.
               </p>
             </article>
 
             <article class="client-fit-category">
               <h3>Automotive and flagship retail</h3>
               <p>
-                In showrooms and flagship stores, the holidays become another expression of your
+                In showrooms and flagship stores, we choose materials and arrange seasonal
-                world. We carry its character into the details that welcome visitors through the door.
+                details to reflect the character of the space. The holiday welcome becomes a
+                natural extension of your world.
               </p>
             </article>
 
             <article class="client-fit-category">
               <h3>Private estates</h3>
               <p>
-                At home, the season gathers around familiar rituals. We make space for the
+                At home, the season gathers around familiar rituals. We design compositions for
-                traditions you return to, and for the new memories taking shape around them.
+                the rooms where those traditions unfold, bringing holiday warmth to the places
+                your family knows by heart.
               </p>
             </article>
 
             <article class="client-fit-category">
               <h3>Select events</h3>
               <p>
-                When people come together for an occasion, the setting can help them feel part
+                We arrange greenery and light around the places people meet and gather, giving
-                of it. We create a seasonal welcome that carries through the gathering.
+                each occasion its own seasonal atmosphere. From the first greeting, the setting
+                invites people to feel part of it.
               </p>
             </article>
           </div>

styles.css

@@ -424,18 +424,24 @@ ul {
   font-size: 0.95rem;
 }
 
-.philosophy-brand-thesis {
+.philosophy-brand-thesis,
+.section-brand-thesis {
   color: var(--color-noel-red);
   font-family: var(--font-family-editorial);
-  font-size: 0.74rem;
+  font-size: 1rem;
   font-weight: 600;
   letter-spacing: 0.12em;
   line-height: 1.65;
   text-transform: uppercase;
 }
 
+.section-brand-thesis-on-dark {
+  color: var(--color-antique-brass);
+}
+
 .philosophy-supporting-copy p + p,
-.approach-supporting-copy p + p {
+.approach-supporting-copy p + p,
+.work-introduction-copy p + p {
   margin-top: 1.5rem;
 }